Why TikTok is the best platform to promote your music in 2021

TikTok is a social media video sharing platform owned by Chinese company ByteDance. It’s an app that has taken the world by storm and has been downloaded 2 billion times through various app stores. According to Omnicore Agency stats of TikTok, there are over 800 million active users with an average of 1 billion views per day. The average user spends 46 minutes on TikTok a day, which is highly likely that the average number has risen for UK nationals in the most recent lockdown, because what else have you got to do?

The Tiktok algorithm on 3 main things, this includes user interaction, video information and the device settings. The User interaction refers to the individual like-ability of another users account, therefore the more you engage with a particular account’s content the more you will see from them. Video information refers to the hashtags used to categorise the type of content, so the more you like a video with the hashtag ‘music playlist’, the more content you will get on your feed with similar/same hashtags. Finally your device/account settings refers to the location and language preference, this optimises the user experience of the app.

So why should you promote your music on it?

  1. TikTok has become the easiest platform to go viral on, the algorithm allows your content to be viewed by such a vast audience in a small space of time. It isn’t like Facebook or Instagram, where the only posts that are shown to users are the the accounts who already have a huge following and user engagement. TikTok shows all videos regardless.
  2. It is easy to interact with your following/fans directly through commenting and/or creating a complete separate comment reply video. Direct user interaction will create lifelong super-fan’s, and will encourage them to come to your shows after the Pandemic has exited the door.
  3. 41% of it’s user’s are between 16-24, this is the audience that you will most likely seek as a new artist, as these are the people that are most likely to stream your music on alternate platforms.
  4. TikTok is available in 150 different markets, with a total of 75 different languages. Meaning your music can be viewed around the globe by… many, many people.
  5. Creating your own 15-60 second video’s allows users to not only hear your music, but also understand who you are as a person. You can add personal charm, love, and humour to everything you do, to build that rapport, trust and intimacy with your following.
  6. Earning money which is probably one of the most important factors of a struggling musician. Enables you to earn money through your TikTok content. Live streams allows you to receive donations from your users. Promote your merchandise on your platforms. Direct people to your various streaming accounts. If you become a frequent and consistent content creator, TikTok has made a creator fund which pays and incentivises it’s users to keep creating content.
  7. A&R Music managers are using TikTok to find new talent before anyone else does, TikTok will get you noticed.

If these points aren’t enough to convince you, then I don’t know what will. TikTok is highly likely to take over platforms like Facebook and Instagram this year. You should jump in and start already.

Get your music out there!

Spirituality and Music, Can they be mixed? Interview with Opvious

Opvious he may be, but not so obvious to all. Upcoming spiritual Rapper, Producer, Podcaster, Youtuber and what I would like to call a TikTok teacher.

This year has been one of those years where the world has been turned upside down. Everything as we know it now has this “new normal” tag stuck to it. Some have survived by baking bread and buns, some have survived making TikTok videos, I survived this year by exploring and expanding my knowledge to the unknown. By this I mean the indefinite probability of the thought that humanity is not the superior race in the cosmos. The chance that in fact we are souls taking our body’s for a ride for a 90 year lifespan (if we are lucky). The understanding that everything in your current reality is made up of either low, moderate or high vibrational energy. High vibrational being the source to your happiness.

This time last year I had reached a phase in my life where I knew I needed change. I had spent the previous 5 years in the vibrant, cold but fun city of Copenhagen, Denmark. Falling in love, falling out of love, working jobs that didn’t fill my full potential, it was a life that wasn’t living at my highest vibration. From one day to the next I decided to leave my life behind, start new. I moved back to the UK, to a quiet coastal town, to study my final year of university. I started to take chances, choose paths and got rid of anything that wasn’t benefitting my life to its maximum potential.

I took drastic changes in my life and started practicing meditation, reading about alternative world theories and studying symbols of the past. Opvious is a rapper who basically describes what I have invested the majority of my time in this year, which is why I resonated with what he does so much. He incorporates spiritual meaning to his songs, spreading the message and attempting to widen people’s minds. “Music is such a powerful tool to connect with people and I want to inspire as many souls as I can while I live here on earth. Incorporating spiritual meanings in my music, it helps so many people heal and learn more about themselves. I believe that it’s one of the most important meanings that could be in a song.

Opvious’s latest self produced single Danny Phantom.

His songs talk about different teachings that used to be explored in ancient civilisations. Interpretations of messages that were discussed in the past, and exploring the ability of astral projection. The phenomena is achieved by going through an intentional extreme state of relaxation to induce an out of body experience and therefore visit the astral realm. The Astral realm is a plane of existence beyond this physical reality. Its limitless in actions, the realm’s time is no longer linear and anyone can succeed in doing it with practice. It can be achieved through the practice of many different techniques, including meditation, mantra, lucid dreaming and the not so favourable near-death experience.

In order for someone to even believe this kind of thing, generally you have to go through a spiritual awakening. The person stuck in a 3 dimensional mind frame of life which is purely an eat, sleep, work repeat routine. Generally, you won’t have the capacity of understanding that something like this can be a possibility. Which is nice to see a different form of art expression including these teachings. Through various distribution channels like Youtube, Spotify and TikTok videos. You can check out his TikTok channel below.

What about Opvious’s awakening? “My life turned around once I learned about the Law of Attraction and astral projecting. I was immediately fascinated that those things exist, and wanted to learn how to astral project. I began learning everything there was to know about these topics and by doing this I started to learn so much about other spiritual topics as well. My whole life dramatically changed as I found out the significant impact that my thoughts had on my reality and how everything in life is all connected.”

I first watched the movie The Secret when I was around eleven or twelve years old. It dives into the law of attraction which is the philosophy of how one’s thoughts shape your reality. Being able to control your mind to the point where you can filter out negative thoughts with positive ones will therefore give you good things in life, whereas negative thoughts will attract negative experiences. A similar philosophy to this is manifestation, the main difference being that with manifestation attributes to something that does not exist, whereas the law of attraction you attract something that already exists. What makes this topic even more interesting is that the CIA have released documents expressing that manifestation is in fact real. Take a look at the CIA small clipping shared by @youarecreators below.

This led me to understand consciousness, this is merely the awareness of yourself. Like the taste of that Mojito you drank on Saturday night, or the lust you felt on your first date, the memory of you falling off your bike at 6 years old, your thoughts, sensations and environment. Your own individual awareness is unique to you, if you are able to describe something in your own words, that is part of your consciousness. Being self aware allows you to therefore connect to your higher self. The ideology of higher self is being able to connect to the eternal, omnipotent, conscious and intelligent being of ones true self.

How do you practice connecting to one’s higher self? Opvious goes on to say, “Meditation is number one. When I learned to meditate it helped me separate the ego from my higher self. I believe that the higher self operates from a dimension of love, so by meditating continuously, I am connecting with my higher self. Astral projection is another thing that has helped me connect with my higher self because the communication between me and my higher self becomes much clearer.”

The first written evidence of meditation was found in The Vedas religious texts originating in India around 1500 BCE. It is a practice that has been around for a long time, and has many benefits. It allows you to manage stress, increase self awareness, being able to focus on the present, reduces negative emotions and increases your imagination and creativity (last one great for practicing astral projection).

How can you incorporate spirituality in your day to day life?
“We always have thoughts and decisions that we can make in our day to day life. It’s called being alive! By incorporating spirituality and focusing on love, I’m able to make decisions that are love-based. These love-based decisions are ones that enable me to manifest greater things. Decisions made from the energy of love are extremely powerful! It also helps my relationships with everyone around me because the recognition that all is one, means that I will be spreading more love to the people around me- knowing that they are me and I am them. It gives me a better outlook on things, as I am kinder to myself and others.”

You might think that love based decisions are common and easy, but if you actually take a step back and actually ask yourself why am I making this decision? The most common answer amongst the population will be for self gain, greed, other’s opinions, other’s approval. Out of the millions of actions that you take in your day, which ones are taken out of pure love. Something for you to ponder over.

All in all I think combining music and spirituality is a great way to expand people’s mind into the unknown. To plant seeds into people’s consciousness and therefore encourage people to only exist on a frequency of love is the type of music that I would want to support. Opvious will be releasing his new EP with Bizmark soon called “Retrograde Divine”. Make sure to look out for it on his various platforms Youtube, TikTok, Facebook, Instagram, Spotify, also available in iTunes.