Artist and Producer 3RVD Makes Kicks to enter your Playlists this Summer

3RVD ie. 3 Raptures, Victories and Defeats is a talented North London based artist who evolved his love for playing guitar in front of his school assemblies to creating some great original electronic music. His music includes influences of Dance, Garage and a little Rock. His talents extend far and wide, by being able to play multiple different instruments including guitar, bass, drums and jamming out to a bit of keys. Writing all of his own material; he produces, mixes and masters all his own songs, making us music nerds just pop out of our seats.  

‘Space that Works’ – 3RVD.

Scrolling through his majestic and mysterious Instagram page, you never know quite what you’re going to stumble on to. He shares his creative process throughout many instagram live feeds, where viewers are able to devour his experimental music live sessions. You can witness his creativity by watching him cover songs. An example being Twenty One Pilot’s ‘Level of Concern’. 3RVD aka Brad, uses various instruments, a Loop Station and his MacBook to create his own version of a great song. You just can’t help but nod your head and shimmy your shoulders, whilst appreciating the magic being made. Check out the video below to understand exactly what I am talking about. 

Growing up in North London he first got inspired by his Indie rocker next door neighbour who was constantly playing throughout the day, making his 8 year old self crave to be able to rock out just like him. Picking up a guitar at such a young age was a form of escapism being able to create a world within the form of music. As many other 90’s kids growing up in the UK, 3RVD grew up listening to Garage and Metal, making it understandable why his style of music is the way that it is. He goes on to say: 

Linkin Park was a huge favourite when I was younger, and still now of course. I mean Rock music, with a DJ? Back then was like wtf! And then collabs with people like Jay-Z. It’s what I love, and what I try to do. Make stuff that’s never been heard before.”

Make sure to keep an eye out for 3RVD in the next coming months, with schedules of singles being released. Single ‘Margaritas‘ coming out on the 31st May and ‘Trying‘ coming out on the 25th June. He is also hoping to get a few live shows on the way, of course that is Covid permitting. 

One of my favourite questions to ask artists is the message they want to portray to their listeners, as I think it can show what the artist stands for. 3RVD goes on to say: 

The whole point of my name 3RVD is to try to help people overcome difficult situations mentally. To help people focus and move forward.I try to write music that encapsulates Raptures, Victories, and Defeats in life.

For example when I have an anxiety attack, or I am depressed I try to use ‘3RVD’ to help regain focus and bring myself out of it. By thinking about 3 things that truly make me happy in life (Raptures), then 3 things I have been successful at in life (Victories) and 3 things that I want to overcome or improve on (Defeats), this helps me push on, starts to make me feel better about myself or the situation, and also gives me a goal and drive to move forward.

I made a cringey video about this on YouTube a while back if anyone wants to understand it a bit more. It helps me, so I thought it might help others. If it doesn’t float your boat then I hope you at least like the tunes, and if you don’t like the tunes, better luck next time (haha).

That’s why I will drop a happy sounding or positive tracks but the next will be a melancholy sounding, that’s how life is right.”

I think it’s fantastic to see artists spreading mental health awareness and tips on how to handle difficult situations. It isn’t talked about enough and great to see new and upcoming artists being 100% real and relatable to their fanbase. To better understand and deep dive into the 3RVD world, you can check out the youtube video he is referring to here:

We have an exclusive preview of 3RVD’s newest song ‘Margaritas’ being released on 31st May which you can check out below. It brings me summer vibes chilling on the beach. Make sure to get the full version on his Distrokid on the 31st May.

Margaritas out on 31st May.

Check out his various platforms on Apple Music, Spotify, Amazon, Youtube Music, Deezer, Tidal, Napster, Bandcamp, Youtube, Facebook, Instagram, Twitter, TikTok, Twitch and of course don’t forget to support artists through this pandemic by buying some Merch, the T-Shirts are hella fresh!

The Wonderful World of LULALONG Band

Interview with upcoming artist Lula of the unsigned band Lulalong gives an enticing insight into her music, her background and her values.

Lulalong is a London based artist, originally from Barcelona, Catalonia. Known for her signature pink hair and catchy melodies. She has her favourite song of all time ‘How soon is now’ by the Smith’s tattooed on her arm.When she was 18 she bought a one way ticket to London and never looked back. Her music career began from a very young age. She started by playing piano at 4 years old which intrigued her to study classical music until the age of 15. Her teenage years introduced her to music that steered her away from the classical composition that she was used to. Like many of us 90’s babies with an inner rebel ready to come out, she spent her days listening to strong female artists like Avril Lavigne and Blondie. She says “I decided Classical music wasn’t for me, I didn’t want to sit down peacefully, I wanted to play rock and jump around a stage like there was no tomorrow”. This led her to start performing live gigs in the bustling city of Barcelona by the time she was 16.

Lulalong is an active member of the LGBT community identifying herself as queer. A lot of her music is written about women “I want my listeners to be comfortable with who they are and their sexuality”. According the Human Dignity Trust there are still many countries across the world that criminalise same sex couples. The map shows that there are 72 jurisdictions that criminalise male same sex couples, 44 jurisdictions of female same sex couples and 11 jurisdictions that have the death penalty. I think by having bands like Lulalong, who aren’t afraid to release songs on being LGBT, is admirable. It works towards building a world without hate and normalising love for all. Being a part of LGBT community myself I have seen first hand what inbuilt homophobia can do to a person. Quite frankly, life is too short to not embrace who you are. The more love we spread, the better the world will be.

I feel that in this day and age, portraying strong female musicians is vital. The music industry lacks female representation still. Especially the type that go against the norms of society. So many female mainstream artists are confined to a box. Having to dress a certain way, sing a certain way and go against their own values and beliefs in order to achieve success. Therefore, we need to take it upon ourselves to widen this box and give credit to artists that excel at rebelling against the tide of normality.

Lula gives an in-depth answer to her worries and challenges in the music industry as a woman. “I hate how women are seen as too old from a very very young age in the music world. The biggest female pop stars all started from an insanely young age. Only a few start a career when they’re older because the music industry doesn’t see it as commercially viable, whereas when it comes to men, age doesn’t matter that much. I’m only twenty-two years old and already feel like I’m getting too old to be an upcoming musician, which is heartbreaking because it shouldn’t be like that. The only way to overcome this is saying ‘F#!k it!’ and go for it anyway, not caring about the music industry standards. Although it is getting better, women are still seen as a pretty face who don’t know about the music business including behind-the-scenes (producing, engineering, etc). The amount of times I get to a venue and the sound engineer talks to my bandmates (who are men) instead of me is hilarious; the same with contracts and deals. They try and explain everything in a very simple way so I can understand it. I overcome this by politely confronting them, making them aware I understand the music jargon and how the industry works.”

Lula writes all of her own songs, and makes sure to write any little idea that pops into her head down, whether it’s on her phone, an audio recording or a restaurant napkin. Her creative process includes taking these ideas and jamming with the rest of the band to find a badass arrangement. The other members of the band include guitarists Umar Ganai and Calum Lockie. As well as the bassist Kieran Fergusson and drummer Tosh Mihalev.

I asked Lula which are her favourite songs that she’s released so far, she said “I feel a strong connection to all my songs, since they all come from real life experiences. As much as I love to play Goddess live, I think my favourite one is Black Vespa. It’s one of my most personal songs, the lyrics tell the story of someone I dated and it went wrong. The bridge of the song features that girl’s voice. FUN FACT! After releasing the song I sent it to that girl, and she is now my girlfriend! Winning! What a love story.

One of my favourite Lulalong songs that have released so far includes ‘Goddess’ and ‘Your side of the bed’ which you can follow on her Spotify. The lyrics to Goddess are saucy, provocative and captivating. The guitar solo, rocky vocals and lyrics have made it one of my top favourites on my Ladymusicbiz101 introducing playlist. Check it out.

Her musical influences growing up were very vast. “I listened to loads of different music growing up. From Catalan pop like the band Manel, the famous Avril Lavigne (especially her album ‘The Best Damn Thing’), my dad’s rock influences like The Chameleons. I remember going on road trips with my family singing the words to Manu Chao’s album ‘Proxima estacion: esperanza’ to the top of our lungs. As you can see, I had influences from loads of different genres, cultures, languages and eras; and I think this shows in my music, I do rock music but you can easily hear those influences.”

You can hear these cultural music influences in her song ‘I made Mona Lisa smile’, where she sings in Spanish. I lived in Barcelona for a short while, and it’s amongst one of my favourite cities. The lifestyle is chilled, the parties are insane and the alcoholic beverages are mostly alcohol mixed with a tiny amount of soda. There has been an ongoing movement in Barcelona to try to gain independence from Spain to become the country of Catalonia. The first Catalan Independence party was formed back in 1922, but the unrest dates back to the mid 19th century. If you ask a local whether they are Spanish, their instant reaction is no. I love Spanish music, the language itself is sexy and mysterious. . It always adds 10 points for me when an artist can switch languages. It also boosts Lulalong’s appeal to a wider market.

Go check out her EP Lover’s I don’t love and engross yourself in her music. Give her a follow on her social media accounts (Website, Facebook, Twitter, Instagram) to keep up to date with her new projects and releases planned for the future. Also check out her merchandise shop and help support artists through this pandemic. Because we sure as hell know that Boris isn’t.