Artist and Producer 3RVD Makes Kicks to enter your Playlists this Summer

3RVD ie. 3 Raptures, Victories and Defeats is a talented North London based artist who evolved his love for playing guitar in front of his school assemblies to creating some great original electronic music. His music includes influences of Dance, Garage and a little Rock. His talents extend far and wide, by being able to play multiple different instruments including guitar, bass, drums and jamming out to a bit of keys. Writing all of his own material; he produces, mixes and masters all his own songs, making us music nerds just pop out of our seats.  

‘Space that Works’ – 3RVD.

Scrolling through his majestic and mysterious Instagram page, you never know quite what you’re going to stumble on to. He shares his creative process throughout many instagram live feeds, where viewers are able to devour his experimental music live sessions. You can witness his creativity by watching him cover songs. An example being Twenty One Pilot’s ‘Level of Concern’. 3RVD aka Brad, uses various instruments, a Loop Station and his MacBook to create his own version of a great song. You just can’t help but nod your head and shimmy your shoulders, whilst appreciating the magic being made. Check out the video below to understand exactly what I am talking about. 

Growing up in North London he first got inspired by his Indie rocker next door neighbour who was constantly playing throughout the day, making his 8 year old self crave to be able to rock out just like him. Picking up a guitar at such a young age was a form of escapism being able to create a world within the form of music. As many other 90’s kids growing up in the UK, 3RVD grew up listening to Garage and Metal, making it understandable why his style of music is the way that it is. He goes on to say: 

Linkin Park was a huge favourite when I was younger, and still now of course. I mean Rock music, with a DJ? Back then was like wtf! And then collabs with people like Jay-Z. It’s what I love, and what I try to do. Make stuff that’s never been heard before.”

Make sure to keep an eye out for 3RVD in the next coming months, with schedules of singles being released. Single ‘Margaritas‘ coming out on the 31st May and ‘Trying‘ coming out on the 25th June. He is also hoping to get a few live shows on the way, of course that is Covid permitting. 

One of my favourite questions to ask artists is the message they want to portray to their listeners, as I think it can show what the artist stands for. 3RVD goes on to say: 

The whole point of my name 3RVD is to try to help people overcome difficult situations mentally. To help people focus and move forward.I try to write music that encapsulates Raptures, Victories, and Defeats in life.

For example when I have an anxiety attack, or I am depressed I try to use ‘3RVD’ to help regain focus and bring myself out of it. By thinking about 3 things that truly make me happy in life (Raptures), then 3 things I have been successful at in life (Victories) and 3 things that I want to overcome or improve on (Defeats), this helps me push on, starts to make me feel better about myself or the situation, and also gives me a goal and drive to move forward.

I made a cringey video about this on YouTube a while back if anyone wants to understand it a bit more. It helps me, so I thought it might help others. If it doesn’t float your boat then I hope you at least like the tunes, and if you don’t like the tunes, better luck next time (haha).

That’s why I will drop a happy sounding or positive tracks but the next will be a melancholy sounding, that’s how life is right.”

I think it’s fantastic to see artists spreading mental health awareness and tips on how to handle difficult situations. It isn’t talked about enough and great to see new and upcoming artists being 100% real and relatable to their fanbase. To better understand and deep dive into the 3RVD world, you can check out the youtube video he is referring to here:

We have an exclusive preview of 3RVD’s newest song ‘Margaritas’ being released on 31st May which you can check out below. It brings me summer vibes chilling on the beach. Make sure to get the full version on his Distrokid on the 31st May.

Margaritas out on 31st May.

Check out his various platforms on Apple Music, Spotify, Amazon, Youtube Music, Deezer, Tidal, Napster, Bandcamp, Youtube, Facebook, Instagram, Twitter, TikTok, Twitch and of course don’t forget to support artists through this pandemic by buying some Merch, the T-Shirts are hella fresh!

Spirituality and Music, Can they be mixed? Interview with Opvious

Opvious he may be, but not so obvious to all. Upcoming spiritual Rapper, Producer, Podcaster, Youtuber and what I would like to call a TikTok teacher.

This year has been one of those years where the world has been turned upside down. Everything as we know it now has this “new normal” tag stuck to it. Some have survived by baking bread and buns, some have survived making TikTok videos, I survived this year by exploring and expanding my knowledge to the unknown. By this I mean the indefinite probability of the thought that humanity is not the superior race in the cosmos. The chance that in fact we are souls taking our body’s for a ride for a 90 year lifespan (if we are lucky). The understanding that everything in your current reality is made up of either low, moderate or high vibrational energy. High vibrational being the source to your happiness.

This time last year I had reached a phase in my life where I knew I needed change. I had spent the previous 5 years in the vibrant, cold but fun city of Copenhagen, Denmark. Falling in love, falling out of love, working jobs that didn’t fill my full potential, it was a life that wasn’t living at my highest vibration. From one day to the next I decided to leave my life behind, start new. I moved back to the UK, to a quiet coastal town, to study my final year of university. I started to take chances, choose paths and got rid of anything that wasn’t benefitting my life to its maximum potential.

I took drastic changes in my life and started practicing meditation, reading about alternative world theories and studying symbols of the past. Opvious is a rapper who basically describes what I have invested the majority of my time in this year, which is why I resonated with what he does so much. He incorporates spiritual meaning to his songs, spreading the message and attempting to widen people’s minds. “Music is such a powerful tool to connect with people and I want to inspire as many souls as I can while I live here on earth. Incorporating spiritual meanings in my music, it helps so many people heal and learn more about themselves. I believe that it’s one of the most important meanings that could be in a song.

Opvious’s latest self produced single Danny Phantom.

His songs talk about different teachings that used to be explored in ancient civilisations. Interpretations of messages that were discussed in the past, and exploring the ability of astral projection. The phenomena is achieved by going through an intentional extreme state of relaxation to induce an out of body experience and therefore visit the astral realm. The Astral realm is a plane of existence beyond this physical reality. Its limitless in actions, the realm’s time is no longer linear and anyone can succeed in doing it with practice. It can be achieved through the practice of many different techniques, including meditation, mantra, lucid dreaming and the not so favourable near-death experience.

In order for someone to even believe this kind of thing, generally you have to go through a spiritual awakening. The person stuck in a 3 dimensional mind frame of life which is purely an eat, sleep, work repeat routine. Generally, you won’t have the capacity of understanding that something like this can be a possibility. Which is nice to see a different form of art expression including these teachings. Through various distribution channels like Youtube, Spotify and TikTok videos. You can check out his TikTok channel below.

What about Opvious’s awakening? “My life turned around once I learned about the Law of Attraction and astral projecting. I was immediately fascinated that those things exist, and wanted to learn how to astral project. I began learning everything there was to know about these topics and by doing this I started to learn so much about other spiritual topics as well. My whole life dramatically changed as I found out the significant impact that my thoughts had on my reality and how everything in life is all connected.”

I first watched the movie The Secret when I was around eleven or twelve years old. It dives into the law of attraction which is the philosophy of how one’s thoughts shape your reality. Being able to control your mind to the point where you can filter out negative thoughts with positive ones will therefore give you good things in life, whereas negative thoughts will attract negative experiences. A similar philosophy to this is manifestation, the main difference being that with manifestation attributes to something that does not exist, whereas the law of attraction you attract something that already exists. What makes this topic even more interesting is that the CIA have released documents expressing that manifestation is in fact real. Take a look at the CIA small clipping shared by @youarecreators below.

This led me to understand consciousness, this is merely the awareness of yourself. Like the taste of that Mojito you drank on Saturday night, or the lust you felt on your first date, the memory of you falling off your bike at 6 years old, your thoughts, sensations and environment. Your own individual awareness is unique to you, if you are able to describe something in your own words, that is part of your consciousness. Being self aware allows you to therefore connect to your higher self. The ideology of higher self is being able to connect to the eternal, omnipotent, conscious and intelligent being of ones true self.

How do you practice connecting to one’s higher self? Opvious goes on to say, “Meditation is number one. When I learned to meditate it helped me separate the ego from my higher self. I believe that the higher self operates from a dimension of love, so by meditating continuously, I am connecting with my higher self. Astral projection is another thing that has helped me connect with my higher self because the communication between me and my higher self becomes much clearer.”

The first written evidence of meditation was found in The Vedas religious texts originating in India around 1500 BCE. It is a practice that has been around for a long time, and has many benefits. It allows you to manage stress, increase self awareness, being able to focus on the present, reduces negative emotions and increases your imagination and creativity (last one great for practicing astral projection).

How can you incorporate spirituality in your day to day life?
“We always have thoughts and decisions that we can make in our day to day life. It’s called being alive! By incorporating spirituality and focusing on love, I’m able to make decisions that are love-based. These love-based decisions are ones that enable me to manifest greater things. Decisions made from the energy of love are extremely powerful! It also helps my relationships with everyone around me because the recognition that all is one, means that I will be spreading more love to the people around me- knowing that they are me and I am them. It gives me a better outlook on things, as I am kinder to myself and others.”

You might think that love based decisions are common and easy, but if you actually take a step back and actually ask yourself why am I making this decision? The most common answer amongst the population will be for self gain, greed, other’s opinions, other’s approval. Out of the millions of actions that you take in your day, which ones are taken out of pure love. Something for you to ponder over.

All in all I think combining music and spirituality is a great way to expand people’s mind into the unknown. To plant seeds into people’s consciousness and therefore encourage people to only exist on a frequency of love is the type of music that I would want to support. Opvious will be releasing his new EP with Bizmark soon called “Retrograde Divine”. Make sure to look out for it on his various platforms Youtube, TikTok, Facebook, Instagram, Spotify, also available in iTunes.

Interview with Sony Music Paralegal: Olivia Lewis

The music industry isn’t only glitz and glam, singing and dancing. One of the most important aspects of the music scene is having a good lawyer, knowing your rights as an artist and gaining a great deal. Without a lawyer you could sign your life away without really knowing what you’re getting yourself into. Today, I am introducing Olivia Lewis, a Paralegal at Sony Music and future trainee at Clintons.

Olivia had the music industry in her blood. Her Grandad had been a tour manager for the likes of The Jackson 5 and James Brown. Her Father also followed in his footsteps with a career in artist management. So it was inevitable for Olivia to have a thirst for the entertainment business.

Like many who have gone into this industry, it isn’t always as straightforward as you think. Her journey first started by studying a philosophy degree at university, but soon after realised that her true passion was to study law. During this two year period, she worked for a Prisoners’ advice charity and built up her experience within the Criminal and Media sector of law. She then moved on to Sony a month after graduating with her law degree and has been there ever since. She goes on to say “I was very much raised with the ‘you get your own job mentality’ and the root to my current role was through a recruitment company. I feel proud to be the first women in my family to work in the industry and proud that a woman is carrying on the legacy.” Admirable it is. It takes courage to firstly identify your passion, dedicate your time and put in the hard work to get where you want to be. Olivia is definitely a role model that I would look up to.

Her motivation for going down this rewardable career path started as a child, her ambitions whilst growing up, although very different, were to become either a professional dancer or a lawyer. She goes on to say “I did in fact initially want to be a criminal barrister, and although criminal law is still a strong passion of mine, I know that media and commercial law is right for me. Human rights are and will always be at the foundation of why I have chosen to be a lawyer.”

For those who are in pursuit of a career in music law, I wanted to find out a typical day within it. “Working in Legal within a company, you are essentially the support to all the departments. One team I work with a lot, is the sync department. They may ask me whether we are able to use a certain artist’s song for a certain project. I would then have to refer to the contract and look at ownership, as well as checking if there are any restrictions (it is common practice in the industry to need to check with the artist before placing a song in for example, a violent film). Another big part of my job is drafting remixer agreements. I will go back and forth with management and lawyers, as well as the A&Rs and MDs within Sony in order to get these negotiated. Like every job, there are also the not so exciting admin parts – making sure people get paid, filing contracts and setting up formalities for new artists.”

The sync department within music refers to the process of songs being combined with moving images. For example, the use of songs in your favourite Netflix series, or the intro to your favourite Sunday lunchtime TV show. A remixer agreement entails the creative process to make a remix of a master song with the rights being retained by the artist, with a fee also being paid to the producer for their contribution. There is a lot that happens behind the scenes, in which your standard music streamer bobbing along down the road with their headphones wouldn’t have even thought was a necessity. Which is what makes this side of the industry so interesting, and what makes lawyers so important.

Olivia has worked with some pretty big artists within the industry including the likes of Little Mix and J Hus. She says “I think my most memorable artist would have to be Koffee. I worked on her very first EP and knew as soon as I heard it how amazing she was. Getting to go to her first ever live show is something I will always remember.”

Personally, one of my favourite things about talking to people about music is being introduced to new music. I appreciate talent, culture and skill even if the genre of music might not be my go to. Koffee is 20 year old female Jamaican singer, songwriter, rapper, guitarist, with an obvious talent for creating music. Check her out below.

Check out Koffee here.

If you have read some of my previous articles you know that one of my favourite questions to ask in these interviews is about the challenges faced within the music industry as a woman. It’s not only for the benefit of my primary research for my dissertation (haha) but also out of pure interest of what I will have to face after I graduate in May. She goes on to say “I would say that my personal experience in the Music Industry hasn’t been too bad. I think this is largely to do with the fact that there are many female lawyers at Sony. I know unfortunately that this isn’t an experience that everyone shares. One thing I think is which often overlooked, is that there are many women who suffer in indirect ways. For example, not being invited to the football match where they are all discussing business or having to turn down a networking drink because you are not 100% sure of the person’s intentions.” It’s encouraging to hear that not every female within the industry has had a bad experience. Take note ladies and gents, Sony is a diverse workplace.

Which leads me on to the question of what advice would you give to other young female’s aspiring to be where Olivia is today. She says “You have to stay 100% dedicated. I did every extra curricular when I was at university, as well as pro bono work. Even when I had my full time job, I was constantly trying to progress, attending networking events, building contacts and starting projects, all with my career goals in mind. I have had to sacrifice and invest a lot to get where I am. Last year I didn’t even spend Christmas with my family as I had to prepare for my exams. I spent all my savings on going back to university and going to law school (and started a side business to try help). Not everyone’s journey is like this, but I’ve never heard anyone say it was easy! I truly believe you have to be willing to fight for it with everything you’ve got.” Nothing in life comes easy, and nothing in life will just appear for you without you putting in the work. I know that because my dissertation still hasn’t written itself, even after asking the Divine Universe to leave me a copy on my desk.

Olivia’s future endeavours include her moving onto to an actual law firm where she will be able to expand her practice to cases such as defamations (libel), privacy, TV and family. I learnt about music defamation cases within my law module of my music business degree. A defamation refers to a person making a publication of a statement that causes serious harm to someone’s reputation. There have been many famous artists who have sued for defamation in recent years. According to a JMW solicitor defamation cases have risen by almost 90% since 2018, with a lot being linked to social media outbursts. Yeah, you best think closely before typing your angry tweet, Facebook status or Instagram post, because you could get sued. If you’re interested in finding out more, you should definitely give defamation cases a search on google, you’ll be surprised by how many of your favourite artists have had run ins like this.

So what advice should a new and upcoming artist in 2020 take from Olivia before signing a music deal? “I think the best advice I could give is to get advice! Hiring a good lawyer is key. This is your hard work and talent, a lawyer is one of the best investments you can make.” You heard her gang.

Olivia’s projects don’t only consist of a wonderful life of a lawyer, she also runs an instagram page called The Free From Black Book. Here she provides content and works with brands to help those that are gluten, egg, dairy free (as well as plant based). As a vegan myself this page has been a great find, it allows me to explore what’s available for us environmental saviours. You can also find her on Twitter. You should take a read and give her a follow.