TikTok is a social media video sharing platform owned by Chinese company ByteDance. It’s an app that has taken the world by storm and has been downloaded 2 billion times through various app stores. According to Omnicore Agency stats of TikTok, there are over 800 million active users with an average of 1 billion views per day. The average user spends 46 minutes on TikTok a day, which is highly likely that the average number has risen for UK nationals in the most recent lockdown, because what else have you got to do?
The Tiktok algorithm on 3 main things, this includes user interaction, video information and the device settings. The User interaction refers to the individual like-ability of another users account, therefore the more you engage with a particular account’s content the more you will see from them. Video information refers to the hashtags used to categorise the type of content, so the more you like a video with the hashtag ‘music playlist’, the more content you will get on your feed with similar/same hashtags. Finally your device/account settings refers to the location and language preference, this optimises the user experience of the app.
So why should you promote your music on it?
- TikTok has become the easiest platform to go viral on, the algorithm allows your content to be viewed by such a vast audience in a small space of time. It isn’t like Facebook or Instagram, where the only posts that are shown to users are the the accounts who already have a huge following and user engagement. TikTok shows all videos regardless.
- It is easy to interact with your following/fans directly through commenting and/or creating a complete separate comment reply video. Direct user interaction will create lifelong super-fan’s, and will encourage them to come to your shows after the Pandemic has exited the door.
- 41% of it’s user’s are between 16-24, this is the audience that you will most likely seek as a new artist, as these are the people that are most likely to stream your music on alternate platforms.
- TikTok is available in 150 different markets, with a total of 75 different languages. Meaning your music can be viewed around the globe by… many, many people.
- Creating your own 15-60 second video’s allows users to not only hear your music, but also understand who you are as a person. You can add personal charm, love, and humour to everything you do, to build that rapport, trust and intimacy with your following.
- Earning money which is probably one of the most important factors of a struggling musician. Enables you to earn money through your TikTok content. Live streams allows you to receive donations from your users. Promote your merchandise on your platforms. Direct people to your various streaming accounts. If you become a frequent and consistent content creator, TikTok has made a creator fund which pays and incentivises it’s users to keep creating content.
- A&R Music managers are using TikTok to find new talent before anyone else does, TikTok will get you noticed.
If these points aren’t enough to convince you, then I don’t know what will. TikTok is highly likely to take over platforms like Facebook and Instagram this year. You should jump in and start already.
Get your music out there!